May 22, 2008 
TennisOne 2.0 – A New World of Tennis Instruction "The real act of discovery is not in finding new lands but seeing with new eyes." -- Proust Kim Shanley, Publisher Moving to a Next-Generation Publishing Platform Today, with pride and pleasure, we introduce TennisOne 2.0, the largest and most far-reaching expansion of our site since our initial launch in 1996. TennisOne (1.0 if you like) has been a great first-generation website and service—delivering professional tennis instruction to a large community of avid tennis players and teaching professionals. We’ve led the way in delivering multi-media tennis instruction for 12 years. But TennisOne 1.0, like all first generation sites, has been a one-way publishing system, our writers publishing weekly articles to you.
Now it’s TennisOne 2.0, incorporating Web 2.0 functionality—interactive, self-publishing, and social networking. With the new wing of our site, TennisOne Video Network, we’re introducing the world’s first tennis video sharing site. For the first time, users can upload videos of their strokes and tennis life, and share those videos with friends, coaches, and teaching pros. At the same time, we’ve expanded the best of TennisOne. We’ve invented new ways to deliver content to you, and new ways for you to interact with that content. TennisOne Video Network – A Breakthrough in the Sporting World The new wing of our site, the TennisOne Video Network or TVN, has all the major video-sharing features of a YouTube-like site. In other words, you can upload your videos and share them with the public or with friends, and the video content is divided into “channels.” However, while today’s popular video sharing sites collect content on every conceivable topic (all hail the cat playing the piano), TVN focuses on tennis and tennis instruction.
Click photo to see Federer in new HD Channel More importantly, TennisOne 2.0 and TVN truly represent a break-through in the industry and the sporting world. We’re just in phase one of building what we believe will be a new way of seeing and enjoying tennis, but we launch with these “world firsts”:
The Thrill of Victory, Agony of Defeat — And More We launch our new video wing with 14 tennis video channels, 6 in our “Public Channels” area (you don’t have to be a TennisOne member) and 8 in our “TennisOne Members Channels” area. Public Channels
Click photo to see amazing Stroke Comparison Channel TennisOne Member Channels
TennisOne 2.0—It’s (Also) About You Now Over the years we’ve received thousands of letters from the TennisOne community generously expressing your appreciation for our efforts. Truly, I can’t thank you all enough for those. At the same time, even our most ardent fans sometimes ask (after viewing a gorgeous video of a Federer forehand in one of our articles), “How does this help me….I don’t hit my forehand like Federer?” It’s a fair question—and not easily answered. Watching videos of the pros and reading about their games does provide, we believe, an invaluable means to improve your own game. Hence TennisOne 1.0. But to fully address this issue (among others) we had to invent TennisOne 2.0. Here, your game and the pro’s game come together for the first time. Here, your tennis life—and sharing your tennis life—arrive on center stage. Okay, sometimes our tennis game is a two-set comedy, and occasionally we believe we’re enduring one of life’s greatest tragedies. Well, TennisOne 2.0 is a brave, new world. Become a TennisOne member—and make it what you will.
PostScript Don’t worry, what you love about TennisOne’s articles and newsletters, doesn’t go away. TennisOne will continue to expand its mission in publishing tennis and tennis instruction from the top minds in the game. Secondly, I encourage you to explore and experiment in our new video wing. We’re calling TVN a “beta” as the site has so many new galleries and rooms, so to speak, that not nook and cranny has been fully explored. Having said that, TVN is ready to go. Remember, this is an interactive, self-publishing platform now. So by all means, upload a video of your own and share it with your friends. Here are some key links to quickly navigate around:
As always, we would love to hear from you! Questions, comments, personal experiences all create helpful dialogue for everyone! Please click here to send us your email.
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